by The demand for digital marketing professionals is increasing day by day. With newer trends getting added to the digital channels, competition to get a higher salary amongst the marketing students is also increasing. Do you want to stand out from the crowd? Here are the top 5 factors that determine PG in Digital Marketing Salary!
What is PG in Digital Marketing
PG in Digital Marketing stands for a Post Graduate Course in Digital Marketing that offers advanced education in digital marketing and its niches. The benefits of a PG in Digital Marketing are-
- Higher Job Opportunities
- Specialisation in a Digital Marketing Niche
- 100% Placement Opportunities
- Advanced Industry-Level Training
- Training in Managerial and Agency Skills
A PG in Digital Marketing, usually an 11-15 months course is instrumental in polishing the corporate personality of students.
Top 5 Factors that Determine PG in Digital Marketing Salary
Primarily, a PG in Digital Marketing will help you in improving your salary expectations as you train to become a marketing strategist and manager rather than just a marketing professional. However, you must know the top 5 factors that determine the PG in Digital Marketing Salary-
- Academic Institute
The choice of academic or digital marketing institute that you choose for your post-graduation really determines your PG in Digital Marketing salary. The academic institution should be reputed, highly rated, and include a comprehensive syllabus.
While choosing the academic institute, ensure that you check their trainer’s profile. It is expected that the digital marketing trainers have work experience in the marketing industry as it will help you earn valuable insights from their learnings. Recognized digital marketing institutes always add credibility and value to your resume.
- Work Experience
The amount of work experience you have prior to your PG in Digital Marketing also determines your PG in Digital Marketing strongly. The number of years you have spent in the marketing industry really improves your chances of getting better job opportunities.
When employers see that you have a certain amount of industry training and exposure, they are most likely to hire those candidates. Relevant work experience in the digital marketing or marketing industry coupled with postgraduation will improve your position in the PG in Digital Marketing salary.
- Job Description
How befitting are you for the job profile that you have applied for also affects your PG in Digital Marketing salary. For example, if you wish to make a career in digital marketing, you need to have the correct set of skills and training.
Whether it be search engine optimization or social media marketing, it is important that you choose a niche that you wish to exploit. Hence, only apply for those digital marketing jobs that you can prove to be an expert on.
- Specialization
A PG in Digital Marketing will help you specialize in your niche. Unlike a UG in Digital Marketing that offers 100% training in the types of digital marketing, a postgraduate course will help you in advanced training in any one of the specializations.
The two most unique specializations that PG courses offer are-
- Creative Strategy– Those interested in content marketing or the different forms of content such as blogs, social media posts, short videos, etc.
- Performance Marketing– If you are interested in paid marketing and have a special connection to numbers, performance marketing is for you.
- Industry-Level Training
Any PG in Digital Marketing must reflect a comprehensive and industry-level training. They must train you in all the digital marketing tools such as Google Ads, Google Analytics, Facebook Ads, Moz, Hubspot, Hootsuite, etc.
If candidates are completely trained in the industry tools, employers are most likely to hire them and offer a higher salary because the time taken for training is cut off.
Where can you do a PG in Digital Marketing?
You must do the course that satisfies all of the criteria above for a higher PG in Digital Marketing Salary.
With all the features of an MBA, IIDE’s 11-month PG in Digital Marketing is an excellent choice for students interested in digital marketing.
Key highlights of the course are-
- 600+ Learning Hours
- 1-on-1 Student Mentorship
- 13+ Live Projects
- 100% Placements
- 2 months Internship
- 28+ Industry Relevant Skills
- Scholarships Available
Conclusion
Every marketing professional or fresher who wishes to upgrade their current salary or employment position should pursue a postgraduation in digital marketing as it offers industry-level training. Hope you enjoyed this article on the top 5 factors that determine the PG in Digital Marketing Salary.
Author’s Bio
Karan Shah
Founder and CEO at IIDE
Apart from being an Edu-Preneur, Tedx Speaker and a Black Coffee connoisseur, Karan Shah is also the founder of IIDE- The Digital School.
