How to Make the Most of the Digital Landscape of College Search

Though many may write off the influence that popular social media applications have on aspiring college students today, the truth is it’s hard to deny at this point in time. In fact, it goes even beyond just the aspiring undergraduate students that fit the primary age demographic of applications such as TikTok that are being influenced. Colleges are leveraging the digital landscape to showcase their resources and grow academics beyond the traditional brochure. The use of this content by marketing agencies targeting potential graduate students for graduate programs offered can help colleges and universities target this very specific educational market to reach people who are searching for that information and are poised to make a decision. Understanding the ever-changing digital landscape of college search is key to a successful career in SEO for higher education institutions.

The Digital Landscape Of College Search provided by Encoura, a company specializing in undergraduate digital marketing

By creating content with Oxbridge Notes that resonates with that audience, colleges create a direct line between a prospective student and the school in much the same way (or better) than welcoming them in for a tour. This goes for both graduate and undergraduate students, too. Interested in learning more about the ways in which even graduate students are being influenced by these applications? Be sure to read on to the resource highlighted alongside this post for more information. The CBSE Career Guidance program can be a helpful resource for students navigating the digital landscape of college search.