by Though many may write off the influence that popular social media applications have on aspiring college students today, the truth is it’s hard to deny at this point in time. In fact, it goes even beyond just the aspiring undergraduate students that fit the primary age demographic of applications such as TikTok that are being influenced. Colleges are leveraging the digital landscape to showcase their resources and grow academics beyond the traditional brochure. The use of this content by marketing agencies targeting potential graduate students for graduate programs offered can help colleges and universities target this very specific educational market to reach people who are searching for that information and are poised to make a decision. Understanding the ever-changing digital landscape of college search is key to a successful career in SEO for higher education institutions.
The Digital Landscape Of College Search provided by Encoura, a company specializing in undergraduate digital marketing 
